The Apple Experience: Secrets to Building Insanely Great Customer Loyalty - Carmine Gallo
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Apple: Building Insanely Loyal Customers
I was at the mall last weekend and had the pleasure of walking by an Apple store to see it, as always, completely mobbed with customers and employees. It looks like a circus every second it is open for business. While I have never been in an Apple store, the following slide show helped provide me with some of reasons why everyone else in America has.
