The following video provides the story of Edmund Bernays, the nephew and student of Sigmund Freud, who created a new way to market products to the masses beginning in the 1920's. Through his study of human psychology he found it was far more powerful to sell a product based on primal human desires vs. actual needs.
His breakthroughs were the foundation of an entirely new American society that still exists today, which is focused on self and consumerism. The fascinating documentary is worth an hour of time for anyone involved in the sales/marketing field as well as anyone who wishes to understand how and why our society has become what we see and live in today.
